24 Ιανουαρίου 2012
I am happy to announce that tomorrow we will kick-start our 2012 digital communication activities with the launch of our first communication PEAK campaign for this year.
25 years of Prestige – what could be a better reason for some of our greatest HEAD Tennis legends to invite our consumers and friends to celebrate this very special anniversary with us – and the fun will last the whole year!
Right in time for the Australian Open, we have launched our bespoke Facebook application, which will allow Friends of HEAD Tennis to watch and share a special series of personal Prestige moments told by some of our most iconic players past and present, to check out the history of this legendary racquet, and win a signed Prestige S racquet on the 25th of each month this year! Please find the link to the Facebook App below:
As you might have seen, we have already started to teaser our campaign with the ‘25 Years of Prestige’ and ‘The Power of Prestige’ Videos on www.YouTube.com/headtennis. Now, our first Prestige moment is told by former No.1 player Thomas Muster, who managed to overcome his injury after a horrific car accident to come back stronger than before, and become the World No.1 and one of the most successful players ever on clay.
See below the links to all the videos:
The Power of Prestige - Teaser: http://www.youtube.com/watch?v=BIxi2AhD1FU
25 years of Prestige Film: http://www.youtube.com/watch?v=QtNp8TQ_JCs
Thomas Muster’s Prestige Moment: http://www.youtube.com/watch?v=OdeEWPABKpw
As of tomorrow, we will also kick-start our International Media buys on Facebook and Google to support this campaign and the product launches of the new Prestige and Radical Series.
To help you spread the campaign, we have prepared an Online Media Kit, including a Press Release (in 5 languages), as well as historic athlete and product imagery from 25 years of Prestige. As we are currently facing some technical and security problems with our Media Data Base (MDB) – which we are working on fixing very shortly – you can find the Online Media Kit available for download under link below:
(Please tick the box to enable the download.)
Please note that end of next week we will still launch the ‘Thank you’ film, in which Henri Leconte, Emilio Sanchez, Thomas Muster, Mark Phillippoussis, Goran Ivanisevic, Gilles Simon, Stanislas Wawrinka and Robin Soderling will say „Thanks“ to the Prestige and a special Prestige moment in their own words. All of them hold their original racquet and pass it one to the next player at the end of their statement.
So, please join the celebration, and share this content with retailers, media and partners in your local market!
If you have any questions, please feel free to direct them to me.
Off to a good 2012!